work
methodology
From the objective proposed by the customer, we analyze the content, we collect as much information about the work, we study the market and expectations. When prompted, we ensure production and monitoring in the graphic.
BRIEFING
We believe in partnership with the Customer we set the whole process in close collaboration with this before starting work.
A thorough briefing is halfway to quality work.
Preferably, the briefings should be simple, direct and... written.
They must contain:
A job summary
Your communication goals
Corporate identity (as defined or set)
The use of photographs (will be used? How are provided? What format?)
The design concepts that you want
The forecast of the author's corrections (are minimal or substantial?)
Production specifications (number of pages, number, paper quality, dimensions, machining, etc.)
Desired production timings
It is important to send us existing communication materials in the company.
WORK ANALYSIS
The initial briefing gives us a general idea of their claims. Then carefully analyze all aspects of the work to be done:
Market research
Target analysis
Main message or theme to develop
Study of existing communication materials
Analysis of the requirements of the existing Corporate Image
graphics type (sober, dashing, with photographic support ...)
Choice of fonts and text spot
Study of graphics or other support elements
Photos
Chromatic Preferences
Collection marks, logos, ...
Dimensions and production limitations
Approval Process
Production Calendar
Contacts and customer responsibilities
Choose from suppliers
Material Delivery
CREATION
At this stage we analyze the result of the work with the client and prepare the first drafts, to produce a concept. We always have in mind the technical constraints in order to produce a model with high resolution images, in addition to constant concern with aspects such as the quality of color.
MOCKUP PRESENTATION
The AF Atelier presents a model the next color of the final piece. To this end, we are equipped with the latest standard technologies in the graphic area.
When there are changes to the work, it is at this point that should be discussed. Subsequently, the AF Atelier provides PDF files to confirm the changes.
WORK PRODUCTION
A poor choice of roles or graphic may distort completely the piece created. So we have a range of suppliers well equipped, with proven track record in its field, they know and respect.
FINAL ART
This component arises to fill a market gap. The great lack of professionals with a deep knowledge of the production of technical processes (preparing the work for CTP, paging, image retouching, etc.) requires a lot of Advertising Agencies to resort to outsourcing.
We provide a rigorous, technically correct, with the advantage of being produced by designers, allowing a constant and constructive analysis.
commitment
This presentation is not binding. Just want to mention the duties and AF Atelier and customer responsibilities. When prompted, we'll gladly send you a provisional budget.
1. COSTS QUANTIFICATION
The price of the work is calculated according to the following:
Direct AF Atelier:
Operator(s) Hours
Emergency work
Complexity and extent of work
Number and size of the model to present
Client changes
Dislocations
Other (justified items)
Indirect costs:
External Services (copywriting, illustrations, translations, prototypes, etc. ...)
Photographers or Images
Number of scans
Other (justified items)
2. PAYMENT DATE
Payment will be made within 30 days after delivery of the work. Claims for defects or other relevant issues should be made in writing, within 15 days following the delivery of all or part of the work. After this period we consider that the work is in accordance with the agreed-upon specifications.
3. WORK PRESENTATION
The AF Atelier presents design concepts through a model, using techniques and materials that allow to have the perception of the final piece. Changes must be made on this piece.
Whenever corrections or changes are provided PDF files.
4. AMENDMENTS TO WORK BY CUSTOMER
They are not charged any fees for revisions, additions or corrections due to errors committed by the AF Atelier. No additional payments due to changes required to adapt the work to the original specifications.
Changes that do not follow the original application work will be charged according to the quantification of costs (point 1).
5. LABOR SHOWDOWN
Before printing is provided a PDF file. The AF Atelier will make every effort to ensure that the final work shows no grammatical error. However, the revision of texts is always the customer's responsibility, unless this service is contracted with the AF Atelier.
6. REJECTION OR CANCELLATION OF A JOB
If a project is canceled, the property of the work already carried out is the AF Atelier and must be paid by the client the value corresponding to the work performed, according to the quantification of costs (point 1).
7. ORIGINALITY GUARANTEE
The AF Atelier ensures that the work presented is original, has never been published, it is the result of our artistic ability and technological knowledge.
8. CONFIDENTIALITY
All correspondence, documents or conversations between the Client and the AF Atelier is confidential.
9. WORK PROPERTY
Until the settlement of the work, AF Atelier retains ownership, documents and materials used in the preliminary or final stage. After payment, the customer is holding the final work to use and distribute as it sees fit.
The AF Atelier reserves the right to use the project to design contests, future publication in specialized press, educational, and marketing materials portfolio.
The intellectual property of the work belongs to AF Atelier.
10. COMMITMENT OF ACCEPTANCE
If the client does not agree with any item, you must get your opinion to AF Atelier. If not expressed any position to the contrary, this commitment is considered accepted.